Privacy Policy

At Bontrager Cycling Gear & Accessories, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our site and interact with our cycling helmets, wheels, tires, shoes, and accessories content.

What Information Bontrager Cycling Gear & Accessories Collects From Our Visitors

We collect information in three ways:

Information you provide directly: When you submit a contact form or subscribe to communications from Bontrager Cycling Gear & Accessories, we collect your name and email address.

Information collected automatically: When you browse our cycling gear site, we automatically collect technical information including your device type, browser, operating system, IP address, approximate geographic location, pages visited, time spent on site, and referral source. This data is collected through cookies and analytics tools.

Information from third parties: We receive affiliate tracking data from Amazon Associates when you click links to cycling helmets, wheelsets, tires, or other products. We also receive aggregated analytics data from Google Analytics about how visitors interact with our Bontrager content.

How Bontrager Cycling Gear & Accessories Uses Your Information

We use the information we collect to:

• Operate and improve our cycling gear site and content
• Respond to your inquiries about Bontrager helmets, wheels, saddles, and other products
• Send you cycling gear updates and product guides you’ve opted into
• Analyze site traffic and understand how visitors engage with our Bontrager product pages
• Comply with legal obligations and prevent fraud
• Maintain security across our site
• Track affiliate referrals to Amazon.com for qualifying purchases

Cookies and Tracking Technologies Bontrager Uses

Bontrager Cycling Gear & Accessories uses cookies and similar technologies to enhance your browsing experience:

Essential cookies: Required for basic site functionality, including navigation and access to secure areas of our cycling gear site.

Analytics cookies: Google Analytics tracks how you interact with our Bontrager content, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand visitor behavior and improve our helmet, wheel, tire, and shoe coverage.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links when you buy Bontrager cycling products through our site.

You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect certain features and functionality on our site.

How Bontrager Cycling Gear & Accessories Shares Your Information

We may share your information with:

• Service providers: Third-party companies that help us operate our site, including hosting providers and analytics platforms
• Amazon.com: As part of the Amazon Associates Program, we share referral data when you click links to purchase Bontrager helmets, wheelsets, tires, shoes, or accessories
• Law enforcement: Government authorities or legal entities when required by law or to protect our rights
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity

Bontrager Cycling Gear & Accessories does not sell your personal information to third parties.

How Bontrager Cycling Gear & Accessories Protects Your Data

We implement reasonable technical and organizational security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. Our site uses SSL encryption to secure data transmission between your browser and our servers.

However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your personal information using industry-standard practices, we cannot guarantee absolute security.

Your Privacy Rights When Visiting Bontrager Cycling Gear & Accessories

All visitors to our cycling gear site have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Request restriction of processing

For visitors in the European Union and European Economic Area (GDPR):

Under the General Data Protection Regulation, you have additional rights including:

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your information
• Right to withdraw consent at any time without affecting prior processing
• Right to lodge a complaint with your local supervisory authority

For California residents (CCPA/CPRA):

Under the California Consumer Privacy Act and California Privacy Rights Act, you have the right to:

• Know what personal information Bontrager Cycling Gear & Accessories collects and how it’s used
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of personal information
• Request correction of inaccurate information
• Limit use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

For residents of Virginia, Colorado, Connecticut, and Utah:

Under the Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA), you have rights substantially similar to those provided under CCPA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions.

How to exercise your rights: To make a privacy request, email us at the address listed in the Contact section below or use the contact form on our site. We will respond within 30–45 days. We may need to verify your identity before processing certain requests to protect your information.

Privacy Protections for Children Under 13

Bontrager Cycling Gear & Accessories is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13 years of age. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address below and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on Bontrager Cycling Gear & Accessories

Our site contains links to Amazon.com and other third-party websites where you can purchase Bontrager helmets, wheels, tires, shoes, and accessories. Bontrager Cycling Gear & Accessories is not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party site you visit through our links.

International Data Transfers From Bontrager Cycling Gear & Accessories

Bontrager Cycling Gear & Accessories operates in the United States. If you access our site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers in compliance with applicable data protection laws.

How Long Bontrager Cycling Gear & Accessories Retains Your Data

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data is governed by Google’s data retention policies.

Email Communications From Bontrager Cycling Gear & Accessories

If you subscribe to communications from Bontrager Cycling Gear & Accessories, you will receive periodic emails about cycling helmets, wheelsets, tires, shoes, and other gear content and updates. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at the address below.

Bontrager Cycling Gear & Accessories and Do Not Track Signals

Some browsers transmit “Do Not Track” signals to websites. At this time, Bontrager Cycling Gear & Accessories does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of DNT settings.

Changes to This Privacy Policy

Bontrager Cycling Gear & Accessories may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or site functionality. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice through our site or by email where appropriate. Continued use of our site after changes are posted constitutes your acceptance of the revised Privacy Policy.

Contact Bontrager Cycling Gear & Accessories About Your Privacy

To exercise your privacy rights, ask questions about this policy, or submit a data request, contact us at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Bontrager Cycling Gear & Accessories has shared with third parties for their direct marketing purposes. To make such a request, contact us at the address above.

Your Consent to This Privacy Policy

By using Bontrager Cycling Gear & Accessories, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree to these terms, please do not use our site.